Kraften att göra mer
What would you do if you had the power to do more? With this digital/physical experience we brought life to the Dell tagline ”The power to do more” in an unusual B2B campaign taking place in Stockholm, Sweden. We asked people a simple question - What they would do if they had the power to do more. The answers were documented under the hashtag #kraftenattgöramer and instantly displayed on a campaign site and live billboards around Stockholm. Interactive banners on the biggest online new sites allowed people to take part in the campaign by answering the same question. The campaign was nominated for ”Best B2B Campaign” at the Spinn PR Gala.