GANT has created American sportswear with passion, innovation and authenticity since the start in 1949. To carry on their legacy as an internationally renowned fashion brand they need to attract the most talented people from all around the world to go work for them. A regular job posting wouldn’t just cut it though. If they want the best they have to show that they’re is the best company to work for.
And yeah, that’s basically what we did when they asked us to come up with an employment branding campaign. Ending up in three stories on Instagram which revealed their work-lives from each perspective. Still in a suit that matches their values (pun intended).