Summer of 2016 Dr Pepper launched their very own energy drink, appropriately enough named Dr Pepper Energy. Obviously, the market wasn’t craving for yet another energy drink, though none of the existing ones were as good as this one (at least in our opinion). Why? Because Dr Pepper Energy really gives you pep!
We claimed this by launching a campaign including a site, ads, films and sampling. And since the product was brand new we decided to give the can the most attention. How? Simply by letting anyone that interacted with it to know that they were fantastic, awesome and adorable. Well, guess it’s just the pep in Dr Pepper Energy.