Humblestorm is the lead agency for the Priceless Program, Masterpass merchant campaigns and B2B content and events for Mastercard Nordics. We are establishing and executing a revitalized brand platform for Mastercard in the Nordics building on the successful “Priceless” brand.
Lead agency running the Priceless program including communication strategy, content and productions. Together with Mastercard we’ve challenged the client-agency model and formed a functional responsibility in which we deliver ongoing communication and marketing program management, a tailored team of specialists to accommodate the needs of always-on and engaging marketing and communications programs.
Lead B2B agency
Responsible for content, design and production in Mastercard B2B context, including account-based marketing, digital content, products and events.
Betalningshjälpen – Supporting senior citizens trough increasing inclusion and safety with digital payments
Betalningshjälpen.se is an initiative from Mastercard in collaboration with SPF Seniorerna and the largest banks in Sweden. It aims to increase digital inclusion amongst elders with focus on the digital payment and services. With Covid-19 and the impossibility to meet with elderly people the solutions turned to creating a digital platform providing a fully immersive online experience with instructions and inspiration on how to handle everyday digital financial situations. The great challenge with the executions was how to use digital communication to reach people that lack the experience and knowledge in using digital tools. Betalningshjälpen.se solved this issue with content specifically designed and executed for and by the target group. The site includes films, step-by-step instructions and how-to guides focusing on contactless and online payments as well as related topics addressing issues such as security and safety. Visitors can find tips for online shopping, information around digital authentication through digital identification and how to use services like Swish among other things.
Blipp Out West project and Way Out West activation, Slush activation.