Making music your business.
Together with Spotify and IKEA we launched the world’s first playlist that updates during the day to follow the rhythm of your life. The idea was simple, log in with your spotify account, answer a couple of questions and the algorithm that suggest music will learn and suggest music more accurate to your daily routines. The campaign period was 2 month but the playlists generated will stay forever in the Spotify user’s app.
To create this campaign we built a CMS that connects Spotify data with information given by users. This CMS allowed us to simply create more campaigns where data, algorithms and questions gave personalised and fun results. Example of other campaigns is the Christmas campaign with Coke to discover your personal taste in Christmas music, Håkan Hellström album release campaign, Photo exhibition with Swedish artists and creatives, and many more.