When our design team first sat down with Greenely, the brand wanted to define a new strategy. With this in mind, Greenely asked Humblestorm to create a new visual identity.
We wanted to work with playful visuals, and let the graphic elements and colors be the heros.
make it scalable
We wanted to create a visual pattern which is scalable throughout Greenlely’s entire platform. Not only are the graphic shapes supposed to be visually pleasing – but also have a purpose both in communication and in all platforms. Our goal was to make the main graphic elements work in every aspect of the brand to create a coherent visual identity.